Organization using JSON-LD

Organization uses

This is used for any organization. It may give you a Knowlege Graph once you have enough traffic/authority on the internet. It is the thing you see on the right of Google searches with links to social media profiles, a description and everything else you add.

No guarantee that all the information you add here gets on there, but it is a strong signal that it is the right one.

Lets see what the properties of Organization is first:
Hoover Property to see expected type

Minimal Code Example

<script type="application/ld+json">{
"@context": "http://schema.org",
"@type": "Organization",
"@id": "https://example.com#organization",
"url": "https://example.com",
"name": "Awesome Organization",
"description": "Add a description if you want.",
"sameAs": ["facebook.com/Page", "plus.google.com/page", "twitter.com/page"]
}</script>


Minimal code breakedown

For a basic one without a physical address for people to visit, this one do just fine. It have your name, social media and URL.

Noticed the @id? Using that you can link your other webpages where you need a Publisher to this Organization. With that I mean not having to add social media etc on every single page

Advanced Code Example

<script type="application/ld+json">{
"@context": "http://schema.org",
"@type": "Organization",
"@id": "https://example.com#organization",
"url": "https://example.com",
"name": "Awesome Organization",
"description": "Add a description if you want.",
"sameAs": ["facebook.com/Page", "plus.google.com/page", "twitter.com/page"],
"logo": "https://example.com/image/logo.png",
"address": {
"addressCountry": "no",
"addressRegion": "Oslo",
"postalCode": "0153",
"streetAddress": "Kirkegata"
}
}</script>


Advanced code breakedown

Not much changed from the basic one. This is for if you also have a physical office.

If you saw the table above you probably have noticed you can make this alot more complicated. Like setting up a multi organization using parentOrganization/subOrganization. But that sounds like more of a blog post than a quick guide like this.